Build a Seasonal Content Calendar for Outdoor Brands (Without Burning Out)

Build a Seasonal Content Calendar for Outdoor Brands (Without Burning Out)

Outdoor seasons rule everything — sales cycles, launch timelines, trips, and yes… content.

If your content doesn’t follow the seasons, you feel it. Fewer sales. Fewer website visits. Less engagement.

Here’s how to build a seasonal content calendar that works with the outdoor cycle, not against it.

Step 1: Map Your Peak Seasons

Every outdoor niche has them:

• Climbing
• Mountain biking
• Snow sports
• Trail running
• Camping

Identify your two busiest seasons and build your calendar around those.

Step 2: Plan 60–90 Days Ahead

If you’re posting summer content in July… you’re late.

Shoot & create content:

• Spring content → in winter
• Summer content → in spring
• Fall content → in summer
• Winter content → in fall

This lets you capture the right conditions and build anticipation.

Step 3: Create Evergreen Buckets

These are topics you can post anytime:

• Gear tips
• Adventure advice
• Behind-the-scenes
• Tutorials
• UGC
• Brand values

Evergreen saves you during slow weeks or bad weather days.

Step 4: Mix Formats

A good seasonal calendar uses:

• Short-form video (feeds, Reels, TikTok)
• Photo carousels
• Blog posts (SEO gold)
• YouTube tutorials

Each format plays a different role in discovery or conversion.

Step 5: Build “Seasonal Spikes”

These are high-impact content moments like:

• Product drops
• Holiday promos
• Major trips
• Ambassador content
• Event partnerships

Plan 2–4 major spikes per year and build supporting content around each.

Step 6: Keep It Simple

Your calendar shouldn’t be a spreadsheet from hell.
Keep it to:

• What you're posting
• Where you're posting
• When you're posting
• What asset you need

That’s it.

Make your content calendar work for you — not the other way around.

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