How to Use The Content Marketing Funnel for Outdoor Adventure Products
Content Strategy for the Outdoor Adventure Marketing Funnel
For outdoor adventure brands, guiding potential customers from first discovery to final purchase requires content tailored to each stage of the marketing funnel. Here's how to create content that converts browsers into buyers.
The Funnel Has Three Key Stages:
- Awareness: Introduce your brand and products
- Consideration: Help customers evaluate your offering
- Decision: Overcome objections and drive the purchase
Awareness Stage: Attract Adventurers
At the top of the funnel, focus on inspiration and discovery. Introduce your brand by aligning with the outdoor lifestyle your audience loves.
Content Ideas:
- Lifestyle Blogs & Social Posts: Example — “What to Pack for a 3-Day Hike in the Rockies”
- Stunning Visuals & Videos: Use dynamic, real-world imagery to spark interest
- Beginner Guides: Provide accessible, helpful content like “A Beginner’s Guide to Hiking Gear”
Tip: Focus on storytelling and aspiration, not sales.
Consideration Stage: Engage with Product Details
This is where customers compare options. Offer detailed content that shows why your product stands out.
Content Ideas:
- Product Reviews & Comparisons: Highlight features and benefits clearly
- Demo Videos & Tutorials: Show gear in action with instructional value
- User Testimonials: Share real customer experiences
Tip: Be helpful, informative, and transparent.
Decision Stage: Drive the Final Purchase
Buyers are almost ready. Make the path to purchase clear and compelling.
Content Ideas:
- Strong CTAs on Product Pages: Include compelling messages like “Buy Now – Free Shipping”
- Exclusive Offers: Limited-time discounts or bundles can boost urgency
- Customer Reviews & Ratings: Showcase social proof and visuals from real users
Tip: Reinforce trust with reviews and make taking action easy.
In Summary
By aligning content with each stage of the funnel—awareness, consideration, and decision—you can guide outdoor adventure enthusiasts from discovering your brand to making a purchase. Inspire with lifestyle content, engage with in-depth product information, and close the sale with clear CTAs and offers.
