Seasonal Content Planning for Bend-Based Adventure Brands
How to Craft Seasonal Campaigns That Resonate in Bend, Oregon
Bend isn’t just a destination—it’s a year-round lifestyle. Each season brings new opportunities for outdoor brands to connect authentically with locals and adventurers alike. Here's how to align your campaigns with Bend’s seasonal flow:
Winter: Powder & Post-Adventure Comfort
When Mt. Bachelor becomes a snowy playground, focus on high-performance and cozy contrasts.
- On the Slopes: Capture downhill ski shots, summit GoPro runs, and snowy gear-in-action clips.
- Après-Ski Vibes: Feature warm drinks at 10 Barrel or boots drying fireside.
- Weather-Ready Content: Emphasize gear built for Bend’s sunny-cold mix—durable, layered, and adaptable.
Spring: The Season of Transition
As trails thaw and wildflowers bloom, your content should reflect renewal and versatility.
- Multi-Sport Showcases: Highlight products that move from slopes to trails in one weekend.
- Seasonal Landscapes: Feature scenes from Shevlin Park and Cascade Lakes Highway as nature wakes up.
- Eco-Engagement: Promote trail cleanups or spring sustainability initiatives.
Summer: Celebrate Bend’s High-Energy Core
Summer in Bend is packed with sun, sweat, and community.
- Water Sports: Spotlight paddleboarding and kayaking at Sparks Lake—gear, action, and lifestyle.
- Festival Integration: Partner with events like Munch & Music or yoga in Drake Park.
- Alpine Adventures: Feature South Sister hikes and backcountry runs with your products in use.
Fall: The Understated Gem
Autumn is a moment of calm and color—use it to tell richer stories.
- Gear Transitions: Promote layers and cold-weather-ready pieces for golden rides on Phil’s Trail.
- Harvest Collabs: Tie in with Bend’s breweries or farms for content with local flavor.
- Reflective Content: Share BTS stories—product design, sustainability wins, or brand milestones.
In Summary
What makes Bend special is its year-round appeal, and your content strategy should reflect that. By aligning your campaigns with the rhythm of the seasons, you’ll not only engage your audience but also position your brand as an integral part of their Bend experience. So grab your calendar, plan ahead, and let the seasons guide your storytelling.
