Behind the Scenes: Creating Action-Packed Content in Bend’s Backyard
How to Create Outdoor Marketing That Captures the Spirit of Bend, Oregon
Bend is a content goldmine for outdoor marketers—volcanic ridges, alpine lakes, forested trails, and a community that lives for the next adventure. But it takes more than pretty shots to stand out. Here's how to create campaigns that truly resonate:
1. Know Your Terrain (Literally and Figuratively)
Why It Matters:
Bend’s landscapes aren’t just backdrops—they define tone and energy.
- Location Matching:
- Rugged vibes? Smith Rock.
- Peaceful serenity? Sparks Lake at sunrise.
- Timing is Key:
- Avoid peak hours and harsh lighting. Scout ahead for ideal conditions.
2. Prioritize Authentic Adventure
Why It Matters:
Staged content falls flat—especially in a community built on real experiences.
- Use Real Locals: Feature actual climbers, bikers, paddlers from Bend’s outdoor scene.
- Show the Grit: Highlight process over perfection—gear fails, early mornings, and earned moments.
3. Leverage Local Partnerships
Why It Matters:
Community collaboration builds trust and expands reach.
- Work With Local Creators: Photographers, filmmakers, and athletes grounded in Bend culture.
- Feature Local Favorites: Shoutouts to Pine Mountain Sports, The Gear Fix, or Worthy Brewing tie your brand to familiar faces.
4. Embrace All Four Seasons
Why It Matters:
Bend offers something fresh every few months—use it.
- Winter: Pow days at Bachelor or forest snowshoe treks.
- Spring: Wildflower hikes, emerging trail access.
- Summer: SUP at Sparks Lake, alpine climbs, backcountry loops.
- Fall: Golden trails along Tumalo Creek and Metolius River vistas.
5. Invest in the Right Tech and Crew
Why It Matters:
Great stories need great execution—especially in wild terrain.
- Drone Footage: Elevate your visuals with cinematic, topographic shots.
- Action Cams: Deliver immersive POVs for biking, paddling, and skiing.
- Experienced Crew: Bend’s rugged terrain isn’t for the faint of heart—bring a team that’s as adventurous as the content they’re creating...we might know someone ;)
In Summary
Bend isn’t just a backdrop; it’s a character in your story. To create action-packed content that resonates, embrace the area’s authenticity, collaborate with the local community, and highlight the grit and glory of adventure. With a thoughtful approach, your campaigns can channel Bend’s wild spirit and turn heads in the crowded outdoor market.
